What Are the Best Practices for Email Marketing in 2023?
To succeed in email marketing in 2023, it's essential to follow best practices that align with current trends. These include focusing on personalization, leveraging AI and automation, ensuring data privacy and compliance, and using interactive elements to enhance engagement. Additionally, optimizing emails for mobile devices is crucial, as a significant portion of emails are opened on smartphones and tablets. Regularly testing and analyzing your campaigns can also help identify areas for improvement and drive better results.