How Can Segmentation and Targeting Improve Email Campaigns?
Segmentation and targeting allow marketers to divide their email list into smaller, more specific groups based on criteria such as demographics, purchase history, and engagement levels. By sending tailored messages to these segments, marketers can increase the relevance and effectiveness of their campaigns. For example, a retailer might send different promotions to frequent buyers versus first-time customers. This level of customization can lead to higher open rates, click-through rates, and conversions.