What Are the Best Practices for Ensuring High Deliverability Rates?
High deliverability rates are crucial for the success of email marketing campaigns. To ensure high deliverability, itâs important to maintain a clean email list by regularly removing inactive subscribers and ensuring that email addresses are collected through opt-in forms.
Another best practice is to authenticate your emails using techniques such as SPF, DKIM, and DMARC. These protocols help in verifying that your emails are coming from a legitimate source, reducing the likelihood of being marked as spam.
Crafting relevant and engaging content also plays a significant role in deliverability. Emails that are consistently opened and engaged with are less likely to be flagged as spam. Additionally, avoid using spammy language and excessive punctuation in your subject lines and email copy.
Monitoring your sender reputation is another crucial practice. Tools like Sender Score can help you keep track of your reputation, providing insights into whether your emails are likely to be delivered or sent to the spam folder.