What Capabilities Should an Email Marketing Team Possess?
An email marketing team should have a diverse set of capabilities. First and foremost, they should be skilled in content creation. This includes writing persuasive copy, designing eye-catching graphics, and developing engaging multimedia content.
The team should also be adept at list management. This includes the ability to segment email lists, manage subscriptions, and ensure compliance with regulations such as GDPR and CAN-SPAM. Technical skills are also important, particularly in areas such as HTML and CSS for customizing email templates and landing pages.
Analytical skills are critical for measuring campaign success and making data-driven decisions. The team should be proficient in using analytics tools to track key performance indicators (KPIs) and conduct A/B testing. Finally, strategic thinking is essential. The team should be able to develop comprehensive email marketing strategies that align with broader business objectives and adapt to market changes.