What Metrics Should You Track for Mobile Engagement?
To measure the success of your mobile email marketing efforts, keep an eye on the following metrics:
Open Rates: Indicates how many recipients opened your email. Click-Through Rates (CTR): Measures the number of clicks on links within the email. Conversion Rates: Tracks the number of recipients who completed a desired action. Bounce Rates: Shows how many emails were not delivered successfully. Unsubscribe Rates: Indicates how many recipients opted out of your list.