keep file sizes small

What are the best practices for keeping file sizes small?

To keep file sizes small, follow these best practices:
1. Optimize Images: Use tools like TinyPNG or JPEGmini to compress images without compromising quality. Also, use the appropriate file formats; JPEGs for photos and PNGs for images with text or transparency.
2. Limit the Use of Visuals: While visuals can enhance your email, overusing them can increase file size. Stick to essential images and ensure they are optimized.
3. Use Text Instead of Images: Where possible, use text-based elements instead of images. Text loads faster and is more accessible.
4. Minimize Code: Remove any unnecessary HTML, CSS, or JavaScript code. Cleaner code not only reduces file size but also improves email rendering across different clients.
5. Embed Videos Wisely: Instead of embedding videos directly into the email, use a thumbnail image linked to the video hosted on a platform like YouTube or Vimeo.

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