What are the benefits of keeping file sizes small?
Keeping file sizes small offers several benefits:
- Improved Deliverability: Smaller emails are less likely to be flagged as spam and are more likely to be delivered successfully. - Faster Loading Times: Emails that load quickly are more likely to be read, reducing bounce rates and increasing engagement. - Better User Experience: A swift, seamless experience keeps readers engaged and enhances the overall effectiveness of your email campaigns. - Cost Efficiency: Smaller file sizes can reduce the cost of sending emails, especially if your email marketing platform charges based on the total data sent.