Why is it important to keep file sizes small in email marketing?
Keeping file sizes small in email marketing is important for several reasons. Firstly, smaller files ensure faster loading times, which is crucial for maintaining the reader's attention. Large files can lead to long loading times, causing frustration and potentially leading to higher bounce rates. Moreover, many email clients have limitations on the size of attachments and embedded images, so adhering to these limits avoids deliverability issues.