If your IP reputation is damaged, take the following steps to recover:
1. Identify the Cause: Determine the factors that led to the decline in your IP reputation. This could be high bounce rates, spam complaints, or sudden increases in sending volume.
2. Clean Your Email List: Remove invalid and inactive email addresses. Ensure your list contains only engaged and interested recipients.
3. Improve Email Content: Ensure your emails are relevant, valuable, and engaging. Avoid spammy language and use personalization to connect with your audience.
4. Request Removal from Blacklists: If your IP is blacklisted, follow the removal process specified by the blacklist provider. Provide necessary information to demonstrate that the issue has been resolved.
5. Gradual Increase in Sending Volume: If you've reduced your sending volume, gradually increase it to avoid triggering spam filters. Consistency is key.