Excessive text can lead to several negative outcomes:
1. Lower Engagement Rates: Readers are more likely to skim through or skip an email entirely if it appears too lengthy. 2. Decreased Click-Through Rates (CTR): A cluttered email can obscure the call-to-action (CTA), reducing the likelihood of recipients clicking on it. 3. Higher Unsubscribe Rates: Overloading subscribers with information can result in them opting out of your mailing list. 4. Poor Mobile Experience: Long emails are particularly problematic on mobile devices, where screen space is limited.