What Are the Best Practices for Maintaining Clean Data?
- Regular Updates: Make it a point to update your email lists regularly to remove inactive subscribers. - Clear Opt-out Options: Provide a clear and easy way for subscribers to opt-out to ensure that your list remains relevant. - Feedback Loops: Set up feedback loops with ISPs to get reports on spam complaints and other issues. - Data Hygiene: Implement data hygiene practices such as normalizing data formats and removing unnecessary information.