What are the Challenges in Securing Email Marketing?
While securing email marketing is essential, it also comes with its own set of challenges:
Phishing: Despite safeguards, phishing remains a persistent threat. Human Error: Employees can inadvertently compromise security through mistakes. Advanced Threats: Cybercriminals constantly evolve their tactics, requiring continuous vigilance. Resource Allocation: Allocating sufficient resources to security without hampering marketing efforts can be challenging.