What Are the Best Practices for Managing Incorrect Records?
To manage and reduce incorrect records, consider the following best practices:
Regular Cleaning: Periodically remove inactive or invalid email addresses from your list. Double Opt-In: Use a double opt-in process to ensure that subscribers confirm their email addresses. Data Validation: Use real-time validation tools during the email capture process to prevent incorrect records from entering your database. Monitor Engagement: Regularly review engagement metrics and remove subscribers who consistently do not engage with your emails.