Identifying incorrect records often involves a combination of automated tools and manual checks:
Email Verification Services: These services can validate email addresses in your list, ensuring they are correctly formatted and exist. Bounce Analysis: Monitoring bounce rates and examining the reasons for bounces can help you identify problematic addresses. Engagement Metrics: Low engagement rates may indicate incorrect or outdated email addresses. List Segmentation: Segmenting your list can help you isolate and examine specific groups of email addresses for inaccuracies.