What are the Consequences of a Too Short Testing Period?
- Inaccurate Results: Short testing periods may yield results that do not accurately represent your audience's preferences. - Missed Insights: You might miss critical insights into how different segments of your audience interact with your emails. - Poor Decision Making: Decisions based on incomplete data can lead to suboptimal campaign strategies. - Wasted Resources: Time, effort, and money invested in testing can be wasted if the period is too short to yield actionable insights.