Placement can significantly impact the effectiveness of your CTAs:
Above the Fold: Place your primary CTA above the fold so recipients see it without scrolling. Multiple CTAs: Include secondary CTAs for recipients who may need more information or are not ready to commit immediately. Whitespace: Use whitespace effectively to make your CTA stand out and draw attention. Mobile Optimization: Ensure that your CTAs are easily clickable on mobile devices, as a significant portion of emails are opened on smartphones.