What are the Best Practices for Setting Cache Expiry?
Best practices for setting cache expiry in email marketing include:
Assessing Content Frequency: Determine how often your content changes. For frequently updated content, a shorter cache expiry is advisable. Monitoring Performance: Keep an eye on email performance metrics to understand the impact of your cache expiry settings on engagement and loading times. Testing: Conduct A/B testing to find the optimal cache expiry time that balances freshness and performance.