What Are the Best Practices for Using a Client’s Name?
- Correct Name: Always ensure that you have the correct name. Misspelling or using the wrong name can have a negative impact. - Segmentation: Use segmentation to send targeted messages. For instance, addressing clients by their first name might be suitable for a friendly brand, while using a last name and title might be better for formal communications. - Frequency: Avoid overusing the client’s name. Mentioning it once or twice in an email is sufficient without appearing overly repetitive.