The client’s name can be effectively used in several areas of your email:
1. Subject Line: Including the recipient’s name in the subject line can increase the email open rate. For example, "John, Don’t Miss Our Exclusive Offer!" is more engaging than "Don’t Miss Our Exclusive Offer!"
2. Greeting: Starting your email with a personalized greeting such as "Hi Sarah," or "Hello Mike," makes the communication feel more personal.
3. Body Text: Integrating the recipient’s name within the body text can make the content feel more tailored. For example, "As a valued customer, Anna, we wanted to offer you a special discount."