What are the Best Practices for Using Colors in Email Campaigns?
1. Consistency with Brand Colors: Ensure that the colors you use are consistent with your brand identity to build recognition and trust. 2. Contrast and Readability: Use high-contrast color combinations to make text and important elements stand out. For example, a dark text on a light background is easier to read. 3. Limited Color Palette: Stick to a limited palette of 2-3 colors to avoid overwhelming your subscribers. 4. Highlighting Key Elements: Use vibrant colors to highlight key elements such as headlines, buttons, and offers.