What are the Best Practices for Using Colors in Emails?
Here are some best practices for using colors in your email marketing:
Limit Your Palette: Stick to 2-3 primary colors to avoid overwhelming your audience. Contrast: Ensure there is enough contrast between text and background to enhance readability. Accessibility: Consider color blindness and use tools to check how your email appears to everyone. Highlight CTAs: Use a contrasting color for your Call-to-Action buttons to make them stand out.