google url shortener

What are the Best Practices for Using URL Shorteners in Emails?

To maximize the benefits of using URL shorteners in your email marketing, consider these best practices:
Transparency: Ensure that recipients know where the link will take them. This can be achieved by providing context around the link or using branded shorteners.
Testing: Test your shortened URLs before sending out your email to ensure they work correctly and lead to the intended destination.
Tracking: Regularly monitor the performance of your shortened URLs to understand engagement and optimize future campaigns.
Security: Be wary of using shortened URLs that may appear suspicious to recipients. Some email clients and users are cautious about clicking on shortened links due to potential phishing risks.

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