Several components contribute to a well-formatted email:
1. Subject Line: This is the first thing your recipients see. It should be concise, compelling, and relevant to encourage opens.
2. Preheader Text: This snippet of text appears next to the subject line in the inbox. Use it to provide additional context or a teaser for your email content.
3.
Header: Your email’s header should include your
logo and a clear, concise headline that aligns with the email's purpose.
4. Body Content: This is where you deliver your message. Use short paragraphs, bullet points, and subheadings to make the content easy to scan.
5. Call to Action (CTA): Every email should have a clear CTA that tells the recipient what you want them to do next.
6. Footer: Include your contact information, an unsubscribe link, and any legal disclaimers.