What are the Best Practices to Avoid Spam Filters?
Obtain Consent: Always get explicit permission from recipients before adding them to your mailing list. This is known as opt-in and ensures that your audience is genuinely interested in your content. Quality Content: Focus on providing valuable and relevant content to your subscribers. Avoid using excessive promotional language and ensure your emails are informative. Proper Formatting: Maintain a clean and professional email design. Use a balanced mix of text and images, and ensure your emails are mobile-friendly. Clear Unsubscribe Option: Always include a clear and easy-to-find unsubscribe link in your emails to allow recipients to opt-out easily. Regular List Cleaning: Periodically remove inactive subscribers from your list to maintain a high engagement rate and reduce the risk of being marked as spam.