When it comes to email marketing, the content you prioritize should align with your business goals and the needs of your subscribers. Typically, the following elements should be prioritized:
Subject Lines: The first thing recipients see; it should be compelling and relevant. Preheader Text: Offers a sneak peek of what’s inside and should complement the subject line. Main Message: The core content that conveys the primary information or call to action. Visual Elements: Images and videos that make the content more engaging. Call to Action (CTA): Guides recipients on what to do next, such as visiting a website or making a purchase.