What are the challenges faced by Email Marketing Specialists?
Email marketing comes with its own set of challenges, including:
Deliverability issues: Ensuring emails reach the recipient's inbox and do not end up in the spam folder. List segmentation: Accurately segmenting the email list to send targeted content. Maintaining engagement with subscribers over time. Dealing with unsubscribe rates and list attrition. Complying with regulations such as GDPR and CAN-SPAM Act.