What skills are essential for a successful Email Marketing Specialist?
To excel in email marketing, a specialist should possess a combination of technical and creative skills, including:
Strong understanding of email marketing software like MailChimp, HubSpot, or Constant Contact. Proficiency in HTML and CSS for customizing email templates. Excellent copywriting skills to craft engaging emails. Analytical skills to interpret campaign data and make data-driven decisions. Knowledge of email deliverability best practices. Project management skills to handle multiple campaigns simultaneously. Creativity to design visually appealing emails.