What are the Challenges in Achieving High Segmentation Accuracy?
Achieving high segmentation accuracy comes with its own set of challenges:
Data Quality: Poor data quality can lead to inaccurate segmentation. Ensuring data integrity is essential. Complexity: Managing multiple segments can become complex and time-consuming. Dynamic Nature: Subscriber preferences and behaviors change over time, requiring constant updates to segmentation criteria. Resource Allocation: Limited resources can make it challenging to invest in the tools and personnel needed for accurate segmentation.