Automating data sync is crucial for several reasons:
Efficiency: Manual data entry is time-consuming and prone to errors. Automation saves time and ensures accuracy. Real-Time Updates: Automated sync ensures that your data is always current, helping you send timely and relevant communications. Improved Personalization: Accurate data allows for better segmentation and personalization, leading to higher engagement rates. Compliance: Keeping data up-to-date helps in maintaining compliance with regulations like GDPR and CAN-SPAM.