What are the Challenges in Standardizing Email Marketing?
While standardization offers numerous benefits, it also presents challenges:
Rigidity: Over-standardization can lead to a lack of flexibility, making it difficult to personalize emails for different audience segments. Initial Setup: The initial setup of templates, guidelines, and automation systems can be time-consuming and resource-intensive. Resistance to Change: Team members may resist adopting new standardized processes, especially if they are accustomed to a more flexible approach.