Organic Reach: A high forwarding rate indicates that your content is compelling enough to be shared, increasing your organic reach without additional costs. Engagement: It signifies high engagement levels, as recipients find the content valuable enough to share with their network. Brand Awareness: Forwarded emails can introduce your brand to new audiences, enhancing brand awareness. Trust and Credibility: When someone forwards your email, it serves as an endorsement, thereby enhancing your credibility.