What are the Challenges of Automated Email Workflows?
While automated email workflows offer numerous benefits, they also come with challenges such as:
Complexity: Setting up and managing multiple workflows can be complex and time-consuming. Data accuracy: Ensuring that the data used to trigger and personalize emails is accurate and up-to-date. Over-automation: Too much automation can make your emails feel impersonal and robotic. Compliance: Adhering to email marketing regulations like GDPR and CAN-SPAM is crucial to avoid penalties.