What Are the Challenges of ETL in Email Marketing?
While ETL offers numerous benefits, it also comes with challenges:
Data Quality: Ensuring the accuracy and completeness of data can be difficult. Complexity: Integrating multiple data sources and transforming data can be complex and time-consuming. Scalability: As your subscriber base grows, ensuring that the ETL process can scale accordingly is crucial. Compliance: Adhering to regulations such as GDPR and CAN-SPAM is essential when handling customer data.