What are the Challenges of Personalization in Email Marketing?
While personalization offers many benefits, it also comes with challenges. Collecting and managing data can be time-consuming, and there is always a risk of invading privacy if not done correctly. It’s important to be transparent about data collection and to comply with data protection regulations such as GDPR and CCPA. Additionally, creating personalized content can be resource-intensive, requiring a good understanding of your audience and the right tools.