send more personalized emails

What Data Should You Collect for Personalization?

To send personalized emails, you need to collect data on your subscribers. This data can include demographic information (age, gender, location), behavioral data (purchase history, browsing history), and preferences (favorite products, interests). Collecting this data can be done through signup forms, surveys, or tracking user behavior on your website.

Frequently asked queries:

What Data Should You Collect for Personalization?
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What Role Does Privacy Play in Email Marketing?
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