What Are the Challenges of PPC in Email Marketing?
Despite its benefits, PPC in email marketing comes with some challenges:
Click Fraud: There is a risk of click fraud, where competitors or malicious actors click on your ads to deplete your budget. Ad Fatigue: Recipients may become desensitized to ads over time, leading to decreased click-through rates. High Competition: Popular keywords and niches can be highly competitive, driving up the cost per click. Compliance: Ensuring that your email campaigns comply with anti-spam laws and regulations can be complex.