How to Measure the Success of Your PPC Email Campaigns?
Measuring the success of your PPC email campaigns involves tracking key metrics such as:
Click-Through Rate (CTR): The percentage of email recipients who click on your PPC ad links. Conversion Rate: The percentage of clicks that result in a desired action, such as a purchase or sign-up. Cost Per Click (CPC): The average amount you pay for each click on your PPC ads. Return on Investment (ROI): The overall profitability of your PPC campaign, calculated by comparing the revenue generated to the cost of the campaign.