What are the Challenges of Using Dynamic Content Blocks?
While dynamic content blocks offer many benefits, they also come with challenges:
- Data Quality: Ensuring that your data is accurate and up-to-date is crucial for effective personalization. - Complexity: Setting up dynamic content can be complex and may require technical expertise. - Testing: Requires thorough testing to ensure that the dynamic elements render correctly for all recipients. - Integration: Needs seamless integration between your ESP, CRM, and other data sources.