While budgeting for email marketing, be aware of these common pitfalls:
Underestimating Costs: Failing to account for all expenses can lead to budget overruns. Ignoring Analytics: Skipping investment in analytics tools can make it difficult to measure success and ROI. Overlooking Testing: Not allocating funds for A/B testing can result in missed opportunities for optimization. Neglecting Segmentation: Failing to invest in proper segmentation can lead to lower engagement rates.