What Metrics Should You Track to Evaluate Budget Effectiveness?
Tracking the right metrics is essential to evaluate the effectiveness of your budget. Key metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Return on Investment (ROI): The overall financial return compared to the cost of your campaign. Subscriber Growth Rate: The rate at which your email list is growing.