Inconsistent practice can negatively impact several key metrics:
1. Open Rates: Irregular sending schedules can confuse subscribers, leading to lower open rates. 2. Click-Through Rates: Inconsistent quality or relevance in email content can result in fewer clicks. 3. Unsubscribe Rates: Subscribers may opt out if they feel overwhelmed by random emails or if the content is not consistently valuable. 4. Deliverability: Erratic sending patterns can trigger spam filters, reducing the likelihood that your emails will reach the inbox.