Despite its importance, routing can present several challenges:
Deliverability Issues: Ensuring your emails land in the inbox can be difficult due to strict spam filters and blacklists. Data Management: Maintaining accurate and up-to-date data for segmentation can be time-consuming. Compliance: Adhering to email regulations like GDPR and CAN-SPAM can complicate routing efforts. Technical Glitches: Technical issues with ESPs can disrupt your routing process.