What Types of Customer Milestones Should You Track?
Here are some common types of customer milestones that can be effectively used in email marketing:
Sign-up: Welcome emails sent immediately after a customer signs up for your newsletter or service. First Purchase: An email thanking the customer for their first purchase and possibly offering a discount on their next one. Anniversaries: Celebrating the anniversary of a customer's first purchase or the date they signed up. Milestone Purchases: Recognizing significant purchase thresholds, such as the 10th or 50th purchase. Engagement Levels: Rewarding customers for engaging with your emails, such as consistently opening or clicking through your emails.