What Are the Common Methods for Cleaning an Email List?
There are several effective methods for cleaning your email list:
Remove Bounced Emails: Keep an eye on both hard and soft bounces. Hard bounces should be removed immediately, while soft bounces should be monitored and removed if they persist. Use Double Opt-In: Implementing a double opt-in process ensures that the email addresses on your list are valid and that subscribers truly want to receive your emails. Segment Your List: Segmenting allows you to target specific groups and identify those who are not engaging with your content, making it easier to clean up non-responsive segments. Regular Re-engagement Campaigns: Send out re-engagement campaigns to inactive subscribers to see if they are still interested. If they don't respond, consider removing them from your list.