Interpreting test results involves analyzing the data to make informed decisions. Key metrics to focus on include:
- Open Rate: Indicates the effectiveness of your subject lines. - Click-Through Rate: Shows how compelling your content and CTAs are. - Conversion Rate: Measures how well your email drives the desired action. - Engagement Rate: Assesses overall audience interaction with your email.
Use these metrics to determine the winning variation and apply those insights to future campaigns.