test performance

How to Interpret Test Results?

Interpreting test results involves analyzing the data to make informed decisions. Key metrics to focus on include:
- Open Rate: Indicates the effectiveness of your subject lines.
- Click-Through Rate: Shows how compelling your content and CTAs are.
- Conversion Rate: Measures how well your email drives the desired action.
- Engagement Rate: Assesses overall audience interaction with your email.
Use these metrics to determine the winning variation and apply those insights to future campaigns.

Frequently asked queries:

What is Test Performance in Email Marketing?
How to Interpret Test Results?
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