What Are the Common Methods for Maintaining List Hygiene?
There are several methods to keep your email list clean:
Regularly Remove Bounced Emails: Hard bounces indicate invalid email addresses that should be removed immediately. Soft bounces should be monitored and removed if they persist. Identify and Remove Inactive Subscribers: Segment subscribers who haven't engaged with your emails for a certain period (e.g., six months) and send them a re-engagement campaign. Remove them if they remain inactive. Use Double Opt-In: This method requires new subscribers to confirm their email address, ensuring that only valid and interested individuals join your list. Regularly Update Subscriber Information: Encourage subscribers to update their preferences and contact information to keep your list accurate.