Some of the most common mistakes related to incorrect placement include:
CTAs placed too far down: If the main CTA is located at the bottom of the email, recipients may not scroll down far enough to see it. Images not optimized: Images that do not render properly can disrupt the layout and cause key messages to be missed. Text-heavy emails: Large blocks of text can overwhelm readers, causing them to miss important information or CTAs. Misaligned elements: Inconsistent alignment can make the email look unprofessional and distract from the main message. Ignoring mobile optimization: Failing to design for mobile can result in poor readability and usability on smaller screens.