redemption rates

What are the Common Pitfalls in Measuring Redemption Rates?

There are a few common pitfalls to be aware of when measuring redemption rates:
Ignoring Non-Openers: Focusing only on those who opened the email can skew your understanding of the overall campaign effectiveness.
Not Tracking Redemptions: Failing to accurately track redemptions can lead to incorrect calculations.
Overlooking External Factors: External factors like seasonal trends or economic conditions can affect redemption rates.

Frequently asked queries:

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