assess risks

What are the Common Risks in Email Marketing?

Several risks are associated with email marketing, including:
1. Spam Complaints: Sending emails to uninterested recipients can lead to spam complaints, which can impact your sender reputation.
2. Data Breaches: Poor data security practices can result in breaches, compromising sensitive subscriber information.
3. Compliance Violations: Failing to comply with regulations such as GDPR and CAN-SPAM can lead to hefty fines.
4. Deliverability Issues: Poor sender reputation and high bounce rates can reduce your email deliverability.
5. Content Errors: Mistakes in email content can harm your brand's credibility and lead to unsubscriptions.

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