Several risks are associated with email marketing, including:
1. Spam Complaints: Sending emails to uninterested recipients can lead to spam complaints, which can impact your sender reputation. 2. Data Breaches: Poor data security practices can result in breaches, compromising sensitive subscriber information. 3. Compliance Violations: Failing to comply with regulations such as GDPR and CAN-SPAM can lead to hefty fines. 4. Deliverability Issues: Poor sender reputation and high bounce rates can reduce your email deliverability. 5. Content Errors: Mistakes in email content can harm your brand's credibility and lead to unsubscriptions.