Data Overload: As your email list grows, the volume of data can become overwhelming. This can slow down your email marketing platform and make it difficult to manage campaigns efficiently. Data Redundancy: Storing duplicate data wastes valuable storage space and can lead to inconsistencies in your email campaigns. Data Security: Ensuring that your email data is secure from data breaches and unauthorized access is paramount. Insecure storage solutions can put your entire marketing operation at risk. Compliance: Adhering to data protection regulations like GDPR requires that your storage solutions are compliant, which can be challenging to manage.